Carlton Dry Underthinkit
Plot produced an online video for Carlton Dry’s Facebook promotion, ahead of Splendour in the Grass and in collaboration with VIRTUE. This multi-camera infomercial, starring Glen Walton, was filmed at Channel 31 Studios in Melbourne and directed by Tim White. The video is a bombastic hard-sell rampage of leg ham and lazy susans designed to grab the attention of Facebook scrollers.
Dir. Tim White / Client Carlton Dry