Hump Shopping Network for eBay

eBay’s HUMP SHOPPING NETWORK is a 4x4hr Facebook LIVE informercial broadcast, produced in collaboration with VICE. Aptly described by Buzzfeed Australia as “barely scripted, brash and brutally unhinged”, the show combined improvised comedy with morning show tropes to promote eBay deals—testing the very limits of Facebook’s new LIVE streaming capability to successfully crack open the format for brands.

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