TRADIE – Nick Cummins “The Honey Badger”

television commercial / underwear

PLOT collaborated with the always-wonderful-and-amazing director, Nick Clifford, to produce television and online commercials for Tradie underwear. Alongside The Incubator, PLOT produced a bunch of TVCs featuring Nick Cummins AKA “The Honey Badger”. Performance-driven, hilarious, and… ‘I just like ‘em!

Dir. Nicholas Clifford / Client Tradies / Agency Incubator / 2015 (3 x 15″, 30”)